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“Chatbots are one of the hottest tech tools for marketing right now. Brands such as Patron, British Airways, American Express, and more are using the artificial intelligence-powered systems to

communicate with customers to drive engagement and retention. Bots also are gaining popularity at events such as conferences, trade shows, and festivals where the automated system can answer questions from attendees faster and more efficiently than human-powered responses.

The bots serve as a virtual concierges, able to help attendees find out the location of sessions, the Wi-Fi password, speaker bios, meal times, etc. Bots can operate through Facebook Messenger, text messaging, or be integrated into event websites and apps, and they can be used to share images, videos, GPS locations, polls, and more.”

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