The Backstory
The world's most popular social networking web site, Facebook enables users to connect with friends and family by sharing status updates, personal photos and other items of interest. Founder Mark Zuckerberg created Facebook in 2004 while a student at Harvard, designing the site as a means for other university students to communicate and to socialize online. The idea quickly spread from there and has become a global phenomenon, with more than 2 billion monthly users.
On 16th October 2016, Facebook hosted Open House in Istanbul, Turkey. This event gave attendees from a variety of industries and specialism the chance to develop their network, share experiences of others, take advantage of their knowledge to help launch, build and succeed in business.The conference brought 500+ visitors in touch with each other over a full day of presentations, meetings and break-out sessions.
The Goal
Facebook chose Flock as their number one choice because the app is easy-to-use, as well as affordable and the service provided was impeccable.When selecting vendors, the organizing team focused on the ease of use, affordability, and, most importantly, on the ability of the company to provide a quick turn around time and instant updates to the app throughout the event.
The Solution
Flock provided the event app, but the magic happened when attendees began to download the app for Facebook Open House.
The social timeline came alive with photos, messages, likes, and comments from members of the Facebook days before the event started. Attendees introduced themselves on the timeline, posted photos of their travel experiences, and started interacting with likes and comments.Once the event started, people shared content with insights into session materials, started discussions, and continued to interact throughout the eventValuable feedback was collected during and after the event.
Huge thanks to Flock for their great service and development of the app that we’ve done for a Facebook event.
What’s Next
Flock is forever evolving, ready to bring it’s clients the latest and greatest in event technology. We look forward to growing with our clients. Ensuring the best possible experience leaving people with meaningful connections.