If you could track the emotions of your attendees in real-time, you wouldn’t need feedback forms. Thanks to face recognition and emotion tracking, feedback forms could be a thing of the past.

Event planners love the data they get from feedback forms. Rightly so! Using this data to create the best possible experience for attendees is almost a silver bullet. Admittedly, you rarely get a 100% response rate and people don’t really like filling out forms but other than that, the feedback form continues to be a valuable asset. Until now, that is. Like many of the technologies highlighted in our 2017 trends report, face recognition is here and it’s likely to have a big impact on events.

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