Virtual events are growing in popularity and now that event managers, planners and corporates have seen the benefits of virtual events they are here to stay.
A virtual event is an online space that mimics the environment of a physical event but is accessible to anyone with an invitation and an internet connection.
Recently we held an event for a conference that ended up with 3 times (!) the amount of anticipated attendees, all able to retrieve their CPD points after attending! The event managed to connect guests from all over South Africa to listen to top speakers in their field, get up to speed with developments in their industry, and stay at the forefront of their profession. The event was filled with expert information, high engagement and interaction from all guests, with Live Polls, Live Q&A, commentary, speaker ratings and ice breakers.
The event industry plummeted into uncertainty in 2020 and had to make swift adjustments to survive. The switch to virtual events and gatherings is arguably the most successful adjustment that came from COVID. Online meetings, conferences, exhibitions, and even parties became commonplace as people adjusted to working, living, and socializing from home. Going into 2021, the future remains unclear as to when in-person gatherings will return. For now, the event industry is focused on enhancing the virtual and hybrid event space by making the most of the advances in technology that have not only made the shift to virtual events feasible, but also successful.
Virtual Events can either be thought of as a challenge or an opportunity, and to be honest, it has a bit of both - just like physical events do. One of the biggest opportunities (we think) in Virtual Events is the chance to really create a spectacular show for the theatre in your attendee’s minds.
We’ve been doing Online Events through event websites, RSVP management and mobile apps since we started out in 2013, but now we’ve had the chance to really take a deep dive into providing Virtual Event solutions for our event planners, and we are looking forward to pushing the boundaries with our innovative team even further.
Flock Eventing Platform assisted the Services Sector Education and Training Authority, Services SETA, in hosting their first ever entirely virtual annual general board meeting (AGM). The meeting took place on the 28th ofJanuary 2021 and had a total of 746 active guests who attended the virtual event.
Services SETA were not only looking to host their annual board meeting online but wanted to showcase their services and provide access to pre-recorded content to all their delegates, across South Africa. Flock Eventing Platform was able to provide a solution by setting up an online platform that allowed them to meet virtually as well as showcase a full list of their services and content. In addition, Flock also streamlined the registration process and provided a fully branded event landing page.
The popularity of virtual events has been increasing in the past few months since global lockdowns and the traditional way of searching for venues to host events have changed.
Even when hosting virtual events, spending some time searching for venues is still required to ensure the event is professional and that it provides the look and feel that you as an event planner, are carefully crafting.
Well that was fun!
In our last newsletter we were just about to launch the Knowledge Series, and so far we’ve done two webinars which were filled with insight from our guest speakers and discussions with guests. Our first webinar on 13 May had guest speaker Steve Pinto, CEO of New Reality and the second webinar on 27 May had Co-founder of Still Human, Andy Golding, sharing tips for speakers and maintaining a human connection online.
What do you do when a global corporation wants an on-demand solution for their multi-day event? Add to that requests for high engagement and activity, to keep hundreds of attendees informed and delighted throughout, with high security measures – it’s by no means a simple task.
The Flock team had to create an all-encompassing solution to provide members with event info, enable networking, and gain real-time feedback by engaging in live polls, live discussions, and feedback sessions throughout this Virtual Event.
We’ve done a lot over the last few months and had a ton of variety with the virtual events we are doing. We felt it would be apt to put together a full showcase to show event organisers the capabilities. On the 23rd of September we will hold the first Flock showcase of virtual events where we will skim through the multitude of various productions we’ve been a part of. If you’d like to pre-register to attend, please click HERE.