Recently we held an event for a conference that ended up with 3 times (!) the amount of anticipated attendees, all able to retrieve their CPD points after attending! The event managed to connect guests from all over South Africa to listen to top speakers in their field, get up to speed with developments in their industry, and stay at the forefront of their profession. The event was filled with expert information, high engagement and interaction from all guests, with Live Polls, Live Q&A, commentary, speaker ratings and ice breakers.
The event industry plummeted into uncertainty in 2020 and had to make swift adjustments to survive. The switch to virtual events and gatherings is arguably the most successful adjustment that came from COVID. Online meetings, conferences, exhibitions, and even parties became commonplace as people adjusted to working, living, and socializing from home. Going into 2021, the future remains unclear as to when in-person gatherings will return. For now, the event industry is focused on enhancing the virtual and hybrid event space by making the most of the advances in technology that have not only made the shift to virtual events feasible, but also successful.
Virtual Events can either be thought of as a challenge or an opportunity, and to be honest, it has a bit of both - just like physical events do. One of the biggest opportunities (we think) in Virtual Events is the chance to really create a spectacular show for the theatre in your attendee’s minds.
Well that was fun!
In our last newsletter we were just about to launch the Knowledge Series, and so far we’ve done two webinars which were filled with insight from our guest speakers and discussions with guests. Our first webinar on 13 May had guest speaker Steve Pinto, CEO of New Reality and the second webinar on 27 May had Co-founder of Still Human, Andy Golding, sharing tips for speakers and maintaining a human connection online.