2021 will be the year of virtual event design. Last year, the event space plummeted into crisis and we all had to make quick changes from live events to virtual spaces. Making quick changes and ‘pivoting’ due to necessity doesn’t always guarantee quality. Important elements to event planning, such as design, structure and consumer engagement, weren’t always considered. However, 2021 promises something different and more intentional. We have had the time to test ideas, make mistakes and learn from them. Now, event planners can go into the virtual space with a better understanding of what is needed, and how to host a virtual event that guarantees maximum engagement and interest.