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A closer look: How to hack your event budget

Previously, we’d written an overview of event budgeting, touching on the basics that need to be covered. This article takes you through the granular details that many event managers often overlook. Enjoy this 4 minute read on some quick tips to master your event budget immediately.

Channel Partner

Channel Partner

Helping leading brands create meaningful connections at their events.

Characteristics of a Successful Event Landing Page

An event landing page is the first thing prospective guests see when looking for more information about your event. Therefore, creating your event landing page is arguably the most important step in the event marketing process.

What is an event landing page? Put simply, it’s the web page potential attendees first ‘land’ on after they’ve clicked advertisements or affiliate links to find out more about or sign up for your event. It is also the page specifically used to collect attendee registrations. A highly informative, eye-catching, and engaging landing page will lead to successful conversions for your event.

Event budgeting tips from the pros

Planning and orchestrating different types of events requires a strategic approach to budgeting. While your events may differ wildly in nature, for example, a fundraiser compares to a conference, the budgeting steps to set you up for success will largely remain the same. This article will walk you through the key steps to take that will help you keep even the tightest of budgets in check, (and help you to make the most of your event spend while you’re at it). 

Event Tech Trends for 2021

The event industry plummeted into uncertainty in 2020 and had to make swift adjustments to survive. The switch to virtual events and gatherings is arguably the most successful adjustment that came from COVID. Online meetings, conferences, exhibitions, and even parties became commonplace as people adjusted to working, living, and socializing from home. Going into 2021, the future remains unclear as to when in-person gatherings will return. For now, the event industry is focused on enhancing the virtual and hybrid event space by making the most of the advances in technology that have not only made the shift to virtual events feasible, but also successful.

Flock Goes Global ✈

Flock Eventing Platform, South Africa’s leading online events platform has, over the past ten months, received a significant increase in demand for virtual events. These requests have come from both local and global clients, due to the negative impact that the COVID-19 pandemic has had on live events.

This has created a number of exciting growth opportunities for Flock and has prompted a strategic move to establish a Flock office in Lisbon, Portugal.

Flock’s 12 Top Event Trends of 2021

Flock Eventing Platform recently kicked off its Webinar Series for this year with an expert panel discussion around the 12 Top Event Trends of 2021.

Flock’s first webinar proved to be a powerhouse of information for anyone who wants to learn more about holding events in 2021 and beyond.

Hosted by MICE (Meetings, Incentives, Conferences and Exhibitions) ambassador, Thami Nkadimeng, it was the first of many sessions aimed at businesses and event organisers who are shifting their attention to how to engage with audiences and customers virtually during, and after the COVID-19 pandemic.  

Gauteng SMME Summit 2021 goes Virtual

Flock Eventing Platform was thrilled to assist the Gauteng SMME Summit host their annual event virtually for the first time.

The annual summit is hosted by the Gauteng Department of Economic Development.

The SMME Summit, held over two days in February this year, aims to help create access to information, financial assistance and access to markets for township-based businesses in the province.

How to improve your hybrid events with on-site technology

The event industry has seen incredible improvements to both on-site and virtual event technology, and the tech industry definitely isn’t showing signs of slowing down anytime soon. The virtual space has an enormous amount of potential and we anticipate more development in the future, which will further impact on-site event experiences as well.

Working with cutting edge technology when planning your hybrid event will allow you to curate the best experience for your on-site guests while seamlessly integrating your live and virtual platforms.

Hybrid Events are the Future

Hybrid events are fast becoming the future of the event management industry. With COVID-19 nearly crippling the industry entirely, events companies have had to pivot 360 degrees in order to stay afloat. Online gatherings have now become common place and have resulted in major developments in virtual technology. However, with the reopening of the events industry, albeit still under social distancing restrictions, hybrid events are quickly becoming the go-to for event’s planners and have shown promising results in growing the industry to new heights.

Official Event App for Meetings Africa

If you are in events, there is no doubt you will know about Meetings Africa as one of the biggest events and conferences in its industry.

Meetings Africa, the premier trade show for the business events and meetings industry, is arguably one of the most well-known shows held in South Africa and was the biggie this month & Flock supplied the digital, custom-branded mobile app for all attendees. 

PSG Series

One of our most exciting projects at the moment is the Think Big Series by PSG where thought leaders from around South Africa in various industries such as sports, aviation, the tobacco industry, education, and others have come together to discuss some of the most fascinating topics, with some of the most knowledgeable people in the business – award-winning journalist Bruce Whitfield, Herman Mashaba and Jacques Pauw. This is a series made for the public and goes into deep insights on a variety of fronts, so the importance of a smooth-running show is paramount.

The 5 event trends we love

Recently we’ve been reading up on the latest and greatest in event tech and found some gems that need a mention to transform your next event, conference, exhibition, seminar or meeting. Here are 5 top tech trends to look out for and incorporate into your event where you can:

The greenness of our event management platform

Want to make your event greener? Flock can help.

Event organisers and event managers will find that things are a lot simpler when planning their event digitally and having their attendees use our Mobile Conference / Event App.  However, what really needs a special mention is just how much greener your event becomes when using our event planning software.

The JSE takes their event digital

One of the events that stood out for us this month was the JSE SA Trade Connect event, which was held over 2 days where local and international C-suite delegates from the trading ecosystem gathered to gain insight from industry.

The Park, House of Events on 7

The Park, House of Events is a new meetings and events space that serves as a blank canvas environment, allowing you to exclusively own and bring your branded and bespoke event experiences to life. This is a beautiful open studio space where national and international clients can host exclusive events and accommodate their guests at the neighbouring Southern Sun Hyde Park hotel in Johannesburg.

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