Calculating ROI for Physical Events Using Virtual Tools.
At the end of any event – whether it be online or in-person – clients want to know what their return on investment is. Data gathering tools are often associated with digital events, but can be used to measure ROI for physical events as well.
The Evolution of the Event Planner
We’re not historians, but we like to think that social events have existed for as long as society itself has. We’re sure there are many examples of event planners in history, but the most famous one has to be Cleopatra. It’s said that every event had a purpose, whether it be finding potential suitors or discussing matters of state with other politicians.
Physical Events: What Do They Look Like Now?
With the increase of vaccinations and decrease of South Africa’s lockdown levels, event organisers are looking forward to planning in-person events for the first time since 2020.
However, physical events won’t look the same way they did before the pandemic: there are more safety protocols to put in place, more anxious guests to reassure, and more unreliable venues to deal with.
SA’s Brightest Shine at Anglo American 2021 PIT Symposium
We had the great pleasure of assisting Anglo American host their Professionals in Training (PIT) Symposium this year, which was a great success.
How to Prove Value to Your Event Sponsors
Proving that your sponsor’s target market attended your event is not enough to get them to sponsor the next one. If you want them to come back, you need to prove your value in a way that the executives will understand: ROI.
How to Increase Your Event ROI with Online Platforms and Apps
The past year undoubtedly reached a peak for virtual events, thanks to the pandemic. Chances are, online events will likely remain popular even after the pandemic, due to the many benefits they provide to attendees, businesses, and event organisers.
Whether your event is fully online or hybrid, using an event app or online platform can help increase your benefits and ROI (return on investment) even further
The Future of Events in a Post Pandemic World
The global pandemic which started at the beginning of 2020 rapidly changed the way people engaged with one another. Due to safety concerns, physical events came to a screeching halt almost overnight.
It was if the world stopped functioning and soon the term ‘new normal’ started being used for the new way people had to live their lives. Fortunately, there is a glimmer of hope for us to return to some form of the ‘old normal’ in the near future.
Empowering Women through the JSE SheInvest Summit
On 21 August 2021, the JSE held their fourth annual SheInvest Summit, a virtual event aimed at empowering women with financial literacy.
According to their research, women are most likely to be working in sectors hit the hardest by the Covid-19 pandemic. Women are also 24% more likely to lose their jobs or suffer from a steep income fall. These statistics are against the backdrop of an already prevalent gender pay gap.
StreamYard: An easy tool for live event streaming
At Flock, we believe that using technology is a great way of ensuring success. One of our preferred digital event formats is the live stream. It’s a great way to create deeper connections with your audience, and delivers a more immersive experience than a recorded event.
Meet the Expert: running a massive online conference
Flock recently teamed up with Margaret Mouton – EQS Event Management founder – for UNISA’s 60th academic conference. The five-day digital event hosted hundreds of delegates each day, who joined the event from around the world. We sat down with Margaret to garner her advice and top tips for managing a successful online conference. How […]