The Evolution of the Event Planner

The Evolution of the Event Planner

We’re not historians, but we like to think that social events have existed for as long as society itself has. We’re sure there are many examples of event planners in history, but the most famous one has to be Cleopatra. It’s said that every event had a purpose,...

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Physical Events: What Do They Look Like Now?

Physical Events: What Do They Look Like Now?

With the increase of vaccinations and decrease of South Africa’s lockdown levels, event organisers are looking forward to planning in-person events for the first time since 2020. However, physical events won’t look the same way they did before the pandemic: there are...

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How to Prove Value to Your Event Sponsors

How to Prove Value to Your Event Sponsors

So, you’ve convinced a brand to participate in your event with a sponsorship – well done! But what about when the show is over? Proving that your sponsor’s target market attended your event is not enough to get them to sponsor the next one. If you want them to...

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How to Measure Online Event ROI

How to Measure Online Event ROI

Successful online events help businesses build brand awareness and turn passive audiences into loyal customers. According to this report, 70% of users become regular customers after an experiential marketing event, while 84% of event attendees say that they have a...

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The Future of Events in a Post Pandemic World

The Future of Events in a Post Pandemic World

The global pandemic which started at the beginning of 2020 rapidly changed the way people engaged with one another. Due to safety concerns, physical events came to a screeching halt almost overnight. It was if the world stopped functioning and soon the term ‘new...

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