Flock Eventing Platform, South Africa’s leading online events platform has, over the past ten months, received a significant increase in demand for virtual events. These requests have come from both local and global clients, due to the negative impact that the COVID-19 pandemic has had on live events.

This has created a number of exciting growth opportunities for Flock and has prompted a strategic move to establish a Flock office in Lisbon, Portugal.

Flock is starting 2021 off with a bang! We have a host of exciting upcoming events and we can’t wait to get stuck in. We are excited to be working again with the PSG team on their Think Big Series for 2021, it promises to be thought-provoking and engaging as the previous series. The digital event landscape continues to grow and event tech innovations are rapidly changing how we connect.

The event industry plummeted into uncertainty in 2020 and had to make swift adjustments to survive. The switch to virtual events and gatherings is arguably the most successful adjustment that came from COVID. Online meetings, conferences, exhibitions, and even parties became commonplace as people adjusted to working, living, and socializing from home. Going into 2021, the future remains unclear as to when in-person gatherings will return. For now, the event industry is focused on enhancing the virtual and hybrid event space by making the most of the advances in technology that have not only made the shift to virtual events feasible, but also successful.

The event industry has seen incredible improvements to both on-site and virtual event technology, and the tech industry definitely isn’t showing signs of slowing down anytime soon. The virtual space has an enormous amount of potential and we anticipate more development in the future, which will further impact on-site event experiences as well.

Working with cutting edge technology when planning your hybrid event will allow you to curate the best experience for your on-site guests while seamlessly integrating your live and virtual platforms.

An event landing page is the first thing prospective guests see when looking for more information about your event. Therefore, creating your event landing page is arguably the most important step in the event marketing process.

What is an event landing page? Put simply, it’s the web page potential attendees first ‘land’ on after they’ve clicked advertisements or affiliate links to find out more about or sign up for your event. It is also the page specifically used to collect attendee registrations. A highly informative, eye-catching, and engaging landing page will lead to successful conversions for your event.

2020 has taught us many things! One of them being that people can gather remotely and still experience an engaging and interactive event.

We have now firmly moved into the realm of hybrid events and we are loving the benefits of being able to host in-person guests while also being able to cater to remote attendees. We are so excited by Hybrid Events that we are offering 15% off our RSVP Event Suite, Virtual Event Software and Mobile Event App if you book before the end of January 2021!!

The sky is the limit with virtual event venue design. Customize your virtual set to suit your brand and business objectives, while providing your attendees with interesting and dynamic backgrounds, transitions, and audio instead of something simple and uninspiring.

Flock Event Platform allows you to fully customize the virtual elements of your event to suit your needs. Here are some other ways you can add to your virtual event to keep your attendees engaged and interacting throughout.

Many event venues have adapted to offer hybrid event facilities in response to the growing demand for a more versatile and adaptive event space.

Hybrid events combine the best of physical (in-person) and virtually events. Better yet, when these events are hosted in a venue equipped to cater for both the virtual and physical space it can provide a slick and interactive experience for all.