The events space is constantly evolving and one of the trends that has emerged over the last few years is the use of mobile apps. There are many benefits to using a custom mobile app for your next event, with one of the main ones is that it can increase sponsorship opportunities.

A tool to reinforce brand recognition

Such as the app offered through the Flock Evening Platform allows your organisation to utilise its own branding, which is a great tool t to reinforce recognition of your brand. This app also allows for greater collaboration opportunities because you can use it to showcase your sponsors’ brands. These branding opportunities are in addition to the many benefits that the app provides which includes access to anything and everything attendees may need regarding your event. Because the app remains active after the event, attendees can return to the app at a later stage to any download speaker information or content they may require.

Why sponsors prefer events that use a mobile app

When you make use of a custom app for your event, you are putting your sponsors’ branding in the hands of the attendees on their mobile phones. This feature offers multiple opportunities to showcase your sponsors to attendees and can be emphasised as a key selling point to increases sponsorships.

Other benefits of using a mobile event app

  • Managing content in real-time

Events are dynamic and frequently involve last-minute changes to the programme or other arrangements. When you have an event app it is simple to notify attendees about changes almost instantly. It’s a great way to ensure that attendees stay in the loop with the latest updates.

  • Increase attendee engagement

With a mobile app you can use tools such as live polls and surveys during your event to increase audience engagement. This rich source of data can be analyzed after the event and can provide you with insights to inform your next event and make it even more effective.

  • Extend the lifespan of your event

A mobile app is a great way to increase the longevity of your event and communication with your attendees. With an event app, you can start the conversation with your attendees’ weeks in advance of your event and continue communication long after. In this way further each point of contact provides you with multiple opportunities to expose your brand, and that of your sponsors, to your audience.

  • Increase networking opportunities

Networking is one of the main reasons people attend events. The use of a mobile app attendees can engage with each other in in-app chatrooms or messaging which facilitates lasting relationships with your brand and between attendees.

  • Gaining more meaningful event insights

You can gather a rich set of data from your attendees via the app which include engagement rates, the topics or speakers that performed best and plenty of other information. It is also a great way to gather feedback from attendees after the event.

For more on why using a custom-branded mobile app is such a bright idea and to obtain a FREE demo of Flock Eventing Platform, simply click here.