Trends to disrupt events in 2020
We always love the trend predictions and seeing as the 2019 trends for the events industry have been generally on the right track, we were really interested to see what the 2020 trends will bring! Here are 6 trends that are bound to get your event-planning heart beating faster:
“Festivalised” events – Rather than the usual presentation-based conferences and business events, guests are expecting to be a bit more immersed in the experience of events, and the more emotionally engaging events are the ones that will be more memorable. Another positive is that planning the event will also be fun as you can tap into more creative thinking to design a flow that really excites your guests.
The concept comes down to combining the elements of your usual event as you would have it, with elements of a festival – whether it comes to food trucks, live entertainment, more unique giveaways, a more relaxed and casual feel, talking points around the event, and speakers sharing the stage with comedians instead of just having a usual formal structure, etc. There is a balance between how casual and how formal you should make events. That will be suited to and decided upon by the event organisers, so give it some thought and let the creative juices flow.
Drones for security and WiFi hotspots – yes you read correctly – drones are being deployed more each year, and they will soon be able to help with security at events, as well as provide more mobile hotspots for guests! It is estimated that 7 million drones will fly out by next year which is 3 times as much as in 2016. The drones are also being used to carry WiFi to places in event venues where traditionally wifi connectivity would have been a struggle.
We aren’t biased but event apps have made the list again, this time to be listed as a bit more of a requirement than a bonus. The event app should be organised and easy for the guests to download and use. Use of colour should be professional, within the brand that is being represented, and should be instantly updated. The main menu should be kept simple, and information such as the map to the venue and basic details should be upfront so it’s easy for guests to find first. Another important aspect is ensuring that instant push notifications are enabled so that guests can be notified of immediate changes to the events. If surveys and in-app polls are included as well then other vital information can be gathered which would otherwise possibly be lost.
A new social platform – TikTok made it to the third most downloaded app in the first quarter of 2019. It works similarly to other platforms where you can have a base of followers and post short musical videos for followers to see. It’s a marketing channel that is off the traditional beaten track, but can make a big difference depending on the market your event is for.
Simultaneously embracing and escaping technology – it’s a wonderful world to live in where you can have global speakers at an event and be able to broadcast them to thousands without needing to fly them in, saving time, money and carbon emissions. The events industry is making use of this technology more and more, and including live streaming on personal devices, or for mass broadcast. In the same vein technology time-outs are included for certain parts of the events, with no-phone zones, meditation times and a request for people’s full attention by asking guests to not share the usual tidbits on social networks. For some events, this is counter intuitive, and for others, it allows guests to make the most of the event by having some tech-free time to breathe.
Sitting events and standing meetings – All the wellness articles about blood flow, oxygen to your brain and the positive effects of frequently changing your posture have hit the events industry, and for good reason. People are more engaged generally when they can vary their postures between sitting, standing, walking and even having a lie down for meditation for 10 minutes to re-energize the body and mind. Planners can go about this by incorporating these tactics into speaker sessions, as well as in breaks, creating “collision areas” with various high chairs and couches, as well as some spaces with fewer chairs than attendees to encourage movement and interaction at the event.
With so many exciting additions happening in the events industry, it can be both exhilarating and overwhelming, but there is never a need to incorporate them all. It’s about what makes sense to your event, and to get ideas on what can be done to make it stand out and be memorable. For an easy way to get the basics right with digital RSVPs, professionally-branded event websites and mobile apps for your guests, get in touch with us, get a quote, or book a demo.