“Most presenters forget that their job is not simply to explain something, it is to transmit a feeling to their audience. Often, for business audiences, they neither feel nor face anything much that is positive in their worlds. They are often under pressure, have too much to do, and don’t have much time to spare on you and your message; so it’s a good idea if you accept that part of your job as a presenter is to earn the right to be listened to. You earn the right by connecting with the hopes, dreams and realities of the people in front of you. In this article Jim identifies the one, powerful skill we need to develop to do just that.