“An engaged attendee is a happy attendee. But with all the other challenges of putting a conference or exhibition together, from food and beverage details to attendee registration, how do you focus on improving engagement as well?
Intuit’s QuickBooks Connect Conference offers some insight. Held November 13 to 15 at California’s San Jose McEnery Convention Center, the conference deployed a number of engagement strategies, from cutting-edge technology to a program designed for first-time attendees. AgencyEA produced the event with Intuit, and Kristin Barbour of the Chicago-based agency shared four key strategies they used to engage the conference’s 4,200 attendees.