We’re firmly entrenched in the age of mobile. We work, play, and do everything in between on the device in the palm of our hands. Thanks to the fact that there’s an app for everything under the sun, our mobile phones have become an integral part of our lives. In fact, eMarketer reportsthat mobile apps account for a whopping 90% of time spent on our phones.
But what does this mean for event managers who’re tasked with ensuring their event is engaging enough for even the most ardent mobile phone user? The answer is simple: instead of fighting the mobile-first mindset, embrace it.