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Flock Event Blog

Neuromarketing – And How Event Planners Can Use It For Events

Neuromarketing – And How Event Planners Can Use It For Events

Ever wish you had a magic ability to convince people to buy tickets to your event? If only everything you said or created could immediately win hearts and minds and get your potential attendee to drop everything and sign up? With neuromarketing, you can begin moving that needle. Here’s how.

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Why I Think AI Will Change How We Attend Events

Why I Think AI Will Change How We Attend Events

Artificial Intelligence (AI) is changing the way we attend events. Chatbots, concierge apps will revolutionise the event experience. Learn why.

“If you caught me around the country speaking over the last few months, you may have noticed I’ve gone Google Glass on VR and AI. And what I mean by that is that I’ve bet hard on these two technologies changing the way we experience events. You are free to pick on me in a few years time if it doesn’t happen, in the same fashion I like to joke with Google Glass wearers.”

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How to Use Event Technology to Host a Killer Event

How to Use Event Technology to Host a Killer Event

“Event technology can improve efficiency and attendee engagement so why are you hesitating? Jump in with this guide on how you can implement the right tech for your event with the most return on investment.

Event technology encompasses a lot of areas. Deciding how and where to use it can increase your efficiency, revenue, and attendee experience. But deciding where to invest the time and money in event tech for the biggest return on investment can be a challenge.” Here are the areas with the biggest return:

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Flock Delivers Seamless Eventing Platform To MTN For 4th Year In A Row

Flock Delivers Seamless Eventing Platform To MTN For 4th Year In A Row

“Flock, an online eventing platform developed in South Africa but currently in use in 23 countries worldwide, delivered a seamless online eventing experience for the 2017 MTN App of the Year Awards held in Johannesburg last week (October 12).

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Why flocking to digital eventing platforms is a good idea

Why flocking to digital eventing platforms is a good idea

The MTN App of the Year awards were a success a few weeks ago, but have you ever wondered about the tech-savvy system behind the awards? Mike Lysko, CEO and founder of Flock Eventing Platform explains the connectivity, convenience and entertainment opportunity of the delivery mechanism.

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Treating Attendees As Human Beings Not Machines

Treating Attendees As Human Beings Not Machines

“Your attendees are humans not machines. They are not a means to an end—paid attendees that result in your profit. They are not a cog in your conference machine, insignificant, immaterial and invisible.

They are real people with real emotions, real hopes and real dreams.

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Can Eventprofs Win Back Mobile Addicted Attendees?

Can Eventprofs Win Back Mobile Addicted Attendees?

“According to recent studies, mobile addiction is rife and could even be having a negative effect on life. Attendees could be spending more time on their devices than engaging with the event. What can eventprofs do to win back their attention?

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Using FOMO to Convert Conference Fence Sitters

Using FOMO to Convert Conference Fence Sitters

“Why do people camp outside Best Buy before Black Friday sales?

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4 Tips for Boosting Attendee Engagement at Meetings

4 Tips for Boosting Attendee Engagement at Meetings

“An engaged attendee is a happy attendee. But with all the other challenges of putting a conference or exhibition together, from food and beverage details to attendee registration, how do you focus on improving engagement as well?

Intuit’s QuickBooks Connect Conference offers some insight. Held November 13 to 15 at California’s San Jose McEnery Convention Center, the conference deployed a number of engagement strategies, from cutting-edge technology to a program designed for first-time attendees. AgencyEA produced the event with Intuit, and Kristin Barbour of the Chicago-based agency shared four key strategies they used to engage the conference’s 4,200 attendees.

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How to Move Hearts and Minds with These 12 Easy Hacks

How to Move Hearts and Minds with These 12 Easy Hacks

“Most presenters forget that their job is not simply to explain something, it is to transmit a feeling to their audience. Often, for business audiences, they neither feel nor face anything much that is positive in their worlds. They are often under pressure, have too much to do, and don’t have much time to spare on you and your message; so it’s a good idea if you accept that part of your job as a presenter is to earn the right to be listened to. You earn the right by connecting with the hopes, dreams and realities of the people in front of you. In this article Jim identifies the one, powerful skill we need to develop to do just that.

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Personalised email campaigns

Personalised email campaigns

People are continuously bombarded with mass mailers, spam and other sales and marketing campaigns, so it’s important to cut through that clutter when you send event invitations. Learn more about how you can utilise the Flock Platform to create beautiful custom-branded mailers for your event.

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A closer look: How to hack your event budget

A closer look: How to hack your event budget

Previously, we’d written an overview of event budgeting, touching on the basics that need to be covered. This article takes you through the granular details that many event managers often overlook. Enjoy this 4 minute read on some quick tips to master your event budget immediately.

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Primestars – National Youth Awards

Primestars – National Youth Awards

Primestars is known as the private tutor for public education in South Africa that specializes in facilitating youth development programmes for high school learners from underserved communities.

They use an “Educational Theatre of Learning” model to enhance the educational process particularly for disadvantaged youth in South Africa. Because films and TV shows are an integral part of any learner’s life, they introduce short films into the curriculum to create an entertaining and enjoyable way to process and retain information. They run the youth development programmes nationwide.

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4 ways to monetize your Virtual Event

4 ways to monetize your Virtual Event

Something people have struggled to get their head around with virtual events is if and when they should be charging for attendance. There are a few ways to go about it and it doesn’t only have to be through the traditional way of charging for ticket sales (though that will be our first point!). Read on for more ideas.

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8 ways to get your virtual event sponsored

8 ways to get your virtual event sponsored

Even though Virtual events are certainly picking up momentum, and rising in popularity with attendees, a few questions remain from an event planner’s point of view. As one of the leading event technology companies in Southern Africa, we always strive to provide answers and assistance to the event industry where we can.

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A lockdown-friendly event venue

A lockdown-friendly event venue

We’ve got some amazing Virtual Event tricks up our sleeves, and here’s just one of them:

An easily accessible, formal or informal auditorium set-up for your guests to network amongst each other by walking around, browsing the exhibition, and then gathering in the same room together for the actual conference to start. All this through a PC (no special hardware required!)

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